“Our role is to negotiate with the partner banks the best conditions for our users. We understand that bringing this transparency to the market can make all the difference. The Retirees and Pensioners who simulate on our website will know exactly how much they will pay, without hidden numbers or small letters in bank contracts”, says Roberto Braga co-founder

bxblue is taking a shady offline practice and replacing it with a transparent online marketplace. The founders thought it was unacceptable that in a $40B/year market that represents 60% of personal credit in Brazil, it was impossible to get a fair, fast, convenient payroll-secured loan online.

But those street brokers aren’t always acting in the best interests of borrowers, as their main motivation is getting the best commission they can and steering customers in that direction. And for the financial institution actually issuing the loan, the offline nature of the transaction means they don’t really have any relationship with the borrower.