Simply Measured has acquired its second company in less than two months. The Seattle social media analytics startup today announced the acquisition of DataRank, a Fayetteville, Ark.-based company that helps marketers turn social media data and online conversation into actionable insights.
Recent Y Combinator grad DataRank, which helps companies track online conversations related to their brands and perform other competitive analysis, closed $1.4 million in seed funding, the team announced yesterday. The funding is led by New Road Ventures, and includes participation from FundersClub and also other angel investors.