That conversation, in 2015, started Cyriac, now 36, and Uralil, now 37, on the path to launching Lively, a VC-backed startup that aims to offer health savings accounts that meet Millennials’ expectations for financial products: low (or at least transparent) fees and easy to manage online. Four other fintech startups have HSAs in beta testing.

Lively, Inc., a San Francisco, CA-based maker of a Health Savings Account (HSA), raised $11M in Series A funding.

Healthcare Savings Account provider Lively Inc. has raised $4.2 million in new funding, and added a new investment capability in partnership with TD Ameritrade.

You probably recognize Kevin Durant as an NBA standout who helped lead the Golden State Warriors to another championship last spring--but he's also a purveyor of health savings accounts.

Lively co-founder Shobin Uralil likes to describe the health savings account as the “401(k) for healthcare” — but that it’s woefully underused as an investment vehicle like a 401(k)

HSAs were not designed to be used as retirement vehicles, but they actually provide more tax benefits than a traditional retirement vehicle, like a 401k or IRA, and require no mandatory distributions, so you can save well into your 70s, 80s, and 90s.

We asked the top Silicon Valley investors and conferred with the TechCrunch team to pick these 8 companies.

The rise of companies such as Zenefits and Gusto have enabled businesses to modernize their payroll and human resources offering, but tackling these needs can be a big task for any service provider. This is where Lively comes into play. This Y Combinator-backed startup on Wednesday launched to the public to provide employees a paperless and digital way to manage their health savings accounts (HSAs).