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News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

Parse.ly now provides site and app publishers with full raw data

Marketing Land • Aug. 19, 2016

Its new Data Pipeline delivers the info behind its existing dashboard and API.

Media That Moves Us

Parsely Blog • June 30, 2016

At Parse.ly, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our usual currency for understanding how audiences respond to the content they read, watch, and use every day.

Things That Look Easy on the Internet, But Aren’t

Parse.ly Blog • April 5, 2016

Typical database management problems, such as fault tolerance and data distribution issues, may seem commonplace for digital publishers; but, many actually have a difficult time making their data truly accessible through a simple query. To address this problem, Parse.ly introduced Mage, a backend capable of powering our large analytics dashboard.

How Will Full-Length Tweets Impact Digital Publishers?

Parse.ly Blog • Feb. 19, 2016

The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed.

Small Tweaks That Can Make Big Impacts on Social Referrals

B2C • Feb. 3, 2016

There’s no question that social media is one of the most effective ways for publishers to distribute digital content — as of December 2015, more than 45 percent of traffic to publisher sites on the Parse.ly network came from social.

The Changelog: Evolving Parse.ly’s API

Parse.ly Blog • Dec. 30, 2015

Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for automatic content optimization on some of the top sites across the web, via our rich API. This post covers how we’re changing the API in early 2016.

2015 Recap: The Most Popular Parse.ly Posts

Parse.ly Blog • Dec. 28, 2015

Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see which stories were most read by our audience. Don’t miss any stories in 2016 – subscribe to the blog to get the stories sent directly to you!

The Changelog: December 2015 Parse.ly Product Update

Parse.ly Blog • Dec. 18, 2015

Santa has elves, we have engineers. As the holiday season begins, here’s a rundown of our gifts to you: new features you’ll find in the Parse.ly dashboard.

Parse.ly Forms Alliance Program for Digital Media Agencies

Business WIre • Nov. 3, 2015

Parse.ly, the leading provider of audience insights for digital publishers, today announced itsAgency Alliance partnership program with top-tier agencies including 10up, Alley Interactive, Empirical Path, Hard Candy Shell, The Splice Newsroom, and Vector Media Group.

Facebook has taken over from Google as a traffic source for news

Fortune • Aug. 18, 2015

Parse.ly’s chief technical officer Andrew Montalenti said in an interview with Fortune that the company’s latest estimates show that social-media sources (of which Facebook FB -0.01% is by far the largest) accounted for about 43% of the traffic to the Parse.ly network of media sites, while Google accounted for just 38%.

How Parse.ly got its name

Parse.ly Blog • Aug. 7, 2015

Have you ever wondered how we ended up with the name “Parse.ly”? Do we really like herbs? Or puns? We’ve heard people delight in the name Parse.ly, though on occasion it has also been a source of confusion (Parsely? Parse.Ly?). Even if you’ve never given it much thought, we wanted to set the record straight.

The Endgame for Investment in Digital Publishing Companies

Parse.ly Blog • July 14, 2015

Why are venture capitalists, private equity firms and wealthy individuals pouring hundreds of millions of dollars into new media each year? Last month, Parse.ly invited dozens of journalists and professionals from the publishing world to participate in a conversation that explored these questions and more.

The positive impact of social sharing

Diginomica • July 13, 2015

Recent research from Parse.ly about the impact of social sharing of content comes at an opportune moment. The last week, several of the diginomica team have been hip deep in our own analytics.

The New Republic's investment arm buys up a piece of analytics startup Parse.ly

Mashable • March 2, 2015

The New Republic's investment arm has made its first move in buying a piece of web analytics firm Parse.ly.

Publishing analytics platform Parse.ly reinvents itself to keep up with the industry

VentureBeat • Jan. 29, 2015

Online publishers have been furiously testing out different content models. To keep up with them, publishing analytics provider announced a new version of its platform.

The Future of Search, Brought to you by the Pentagon

Fast Company • Jan. 12, 2015

Parse.ly, the New York-based web analytics startup has been awarded more than $1 million through a Defense Advanced Projects Agency (DARPA) program called Memex, focused on developing the next generation of web search.

IS THERE MORE TO HIDDEN TRAFFIC THAN 'DARK SOCIAL'?

Journalism.co.uk • Sept. 23, 2013

In the keynote presentation at news:rewired on Friday (20 September), Jay Lauf, publisher of business news site Quartz, said an important question that publishers do not ask often enough is "where does our audience come from?". He shared traffic source stats for Quartz, which is a year old this week and is averaging around 3.3 million unique users a month.

FEEDLY DOMINATING THE POST-READER WORLD, AND OTHER WEB-PUBLISHING INSIGHTS FROM PARSE.LY

GigaOM • Aug. 26, 2013

Publishing analytics startup Parse.ly has raised $5 million and has released its first report showing the top sources of traffic across its customer base. It claims hundreds of them, including big-name ones like Atlantic Media, Reuters and Mashable.

PARSE.LY NABS $5 MILLION TO KEEP YOU CLICKING ON GRUMPY CAT (UPDATED)

VentureBeat • Aug. 26, 2013

In the race for pageviews, knowledge can be a dangerous thing. On the one hand, editors like me love having data that tells us what kind of stories people are clicking on.

HOW HURRICANE SANDY MADE ONE NEW YORK STARTUP LEARN TO LOVE WORKING FROM HOME

BostInno • Dec. 13, 2012

From its founding, publishing analytics startup Parse.ly has embraced the idea of a virtual office. Its CTO, Andrew Montalenti, was a big believer in the power of distributed teams, a perspective gained through working on various open source projects.

CONTENT OPTIMIZATION PLATFORM PARSE.LY SCORES BIGGEST CUSTOMER YET WITH REUTERS; NOW ON TRACK FOR PROFITABILITY BY Q1 2013

TechCrunch • Oct. 8, 2012

Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently signed one of its largest deals to date, having now added Thomson Reuters to its list of publishing customers, and says that it’s now on track to profitability by early next year.

AFTER DIGG, WHAT’S NEXT IN NEWS AGGREGATION?

The Wall Street Journal • July 13, 2012

Parse.ly, a New York-based tech start-up that analyzes Internet traffic data for publishers like Atlantic Media and Mashable, found that over two days in July, a little more than half of traffic referrals came through Google, and about 14.3% through Facebook.

10 WAYS BIG DATA CHANGES EVERYTHING

GigaOM • March 11, 2012

The massive amount of data that is emerging from connected, digital systems, is fundamentally changing everything, from Internet search to entertainment, to disease management, to energy consumption. Here’s 10 case studies that highlight the power of big data.

DASH IS ANALYTICS BUILT SPECIFICALLY FOR PUBLISHERS

TheNextWeb • Jan. 24, 2012

For publishers, being able to write relatable, hot-topic content is somewhat of a Holy Grail. Here at TNW we have a staff of 11 (at present) full-time writers. I can tell you the beats that they cover, but I can’t always tell you exactly how well a story has done because most analytics platforms don’t handle that sort of granular information very well. Enter Dash, from Parse.ly, and it’s problem solved.

PARSE.LY DASH WILL MAKE WEB PUBLISHERS EAT THEIR VEGETABLES

RedWrite • Jan. 23, 2012

This morning, Parse.ly launched Dash, a content management system smart enough to make a blogger weep with joy. It analyzes the Web to show publishers what's hot. It tracks trends within the site, revealing what works for the audience. It points out when old posts are getting popular again.

PARSE.LY WILL LAUNCH ITS PAGEVIEW-GENERATING MACHINE CALLED “DASH” THIS MONTH

TechCrunch • Jan. 3, 2012

Parse.ly, the stealthy data-driven predictive content optimization platform for publishers, is preparing to launch its first product called Dash at the end of the month, we’ve learned. The startup first emerged from DreamIt Ventures in 2009, with $20K of seed funding in tow. It raised an A round from ff Venture Capital and Blumberg Capital in December 2010 totaling $1.8 million.

WHY PUBLISHERS ARE ABOUT TO GO DATA CRAZY

PBS • Jan. 1, 2012

The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers’ needs. Here, Kamdar explores the new age of data and how publishers will be a part of it.

PARSE.LY INTRODUCES SPONSORED CONTENT PERFORMANCE REPORTS

Semantic Web • Jan. 1, 2000

Parse.ly, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights. This new capability gives publishers the added advantage of understanding and managing valuable paid content, and communicating its performance to brands via shareable, single-click, real-time performance reports.

Parsely

News and Press

Online Traffic Sources Often Determined by Topic

Clique Media Group Unleashes Slackbot To Boost Audience Development

Parse.ly now provides site and app publishers with full raw data

Media That Moves Us

Things That Look Easy on the Internet, But Aren’t

How Will Full-Length Tweets Impact Digital Publishers?

Small Tweaks That Can Make Big Impacts on Social Referrals

The Changelog: Evolving Parse.ly’s API

2015 Recap: The Most Popular Parse.ly Posts

The Changelog: December 2015 Parse.ly Product Update

Parse.ly Forms Alliance Program for Digital Media Agencies

Facebook has taken over from Google as a traffic source for news

How Parse.ly got its name

The Endgame for Investment in Digital Publishing Companies

The positive impact of social sharing

The New Republic's investment arm buys up a piece of analytics startup Parse.ly

Publishing analytics platform Parse.ly reinvents itself to keep up with the industry

The Future of Search, Brought to you by the Pentagon

IS THERE MORE TO HIDDEN TRAFFIC THAN 'DARK SOCIAL'?

FEEDLY DOMINATING THE POST-READER WORLD, AND OTHER WEB-PUBLISHING INSIGHTS FROM PARSE.LY

PARSE.LY NABS $5 MILLION TO KEEP YOU CLICKING ON GRUMPY CAT (UPDATED)

HOW HURRICANE SANDY MADE ONE NEW YORK STARTUP LEARN TO LOVE WORKING FROM HOME

CONTENT OPTIMIZATION PLATFORM PARSE.LY SCORES BIGGEST CUSTOMER YET WITH REUTERS; NOW ON TRACK FOR PROFITABILITY BY Q1 2013

AFTER DIGG, WHAT’S NEXT IN NEWS AGGREGATION?

10 WAYS BIG DATA CHANGES EVERYTHING

DASH IS ANALYTICS BUILT SPECIFICALLY FOR PUBLISHERS

PARSE.LY DASH WILL MAKE WEB PUBLISHERS EAT THEIR VEGETABLES

PARSE.LY WILL LAUNCH ITS PAGEVIEW-GENERATING MACHINE CALLED “DASH” THIS MONTH

WHY PUBLISHERS ARE ABOUT TO GO DATA CRAZY

PARSE.LY INTRODUCES SPONSORED CONTENT PERFORMANCE REPORTS

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Blog Posts

Election night, behind the dashboard

What Readers Are Reading: Introducing Parse.ly’s Midterms 2026 Page

Instant Data Analysis: Introducing Parse.ly MCP

Coming Soon: A Simpler, Cleaner Parse.ly Navigation

Unlock Real-Time Insights with Parse.ly’s Headline Testing Tools

The Top Five Digital Audience Development Strategies for Publishers

Navigating the New Search Landscape

Getting More From Google to Maximize Search Traffic

Integrating Your Google Search Console With the Parse.ly Dashboard

3 Main Problems With GA4 and How to Avoid Them

Google Removes Key Features From GA4

Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search

Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report

3 Main Problems With GA4 and How to Avoid Them

How to Track Traffic From Meta’s Threads

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

How to Predict Viral Content: The Power of Parse.ly’s Content Analytics

Feature Announcement: Conversion Rate

6 Ways to Optimize Omnichannel Engagement With Analytics

Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation

How Our Marketing Team Uses Parse.ly: An Inside Look

Parse.ly Feature Update: Twitter Social Interactions Discontinued

New Parse.ly Features: Campaigns and Goals now viewable in the Overview

How to Sell More Sponsored Content Using Data

Parse.ly Product Guide: Everything You Need to Know

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

5 Steps for Measuring AI Content Performance

New Feature: Easily create PDFs of what you’re looking at in Parse.ly

Time is Money: Why Google Analytics is Costing You

Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper

How to Level Up Your Content Strategy in the Parse.ly Dashboard

Top 5 Content Marketing Trends for 2023

Using Real-Time Data: Why It Matters and How to Do It

3 Ways to Improve Newsroom Management

Introducing Changes to Metadata Detection

What Is the Ideal Word Count for Articles and Other Pieces of Content?

Catching Up With Parse.ly’s 2022 Feature Releases

The Most Important Metrics That Matter for Content

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

Showcasing the Top Content of 2022