Online Traffic Sources Often Determined by Topic
O'Dwyer's
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May 25, 2017
Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?
Media That Moves Us
Parsely Blog
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June 30, 2016
At Parse.ly, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our usual currency for understanding how audiences respond to the content they read, watch, and use every day.
Things That Look Easy on the Internet, But Aren’t
Parse.ly Blog
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April 5, 2016
Typical database management problems, such as fault tolerance and data distribution issues, may seem commonplace for digital publishers; but, many actually have a difficult time making their data truly accessible through a simple query. To address this problem, Parse.ly introduced Mage, a backend capable of powering our large analytics dashboard.
How Will Full-Length Tweets Impact Digital Publishers?
Parse.ly Blog
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Feb. 19, 2016
The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed.
Small Tweaks That Can Make Big Impacts on Social Referrals
B2C
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Feb. 3, 2016
There’s no question that social media is one of the most effective ways for publishers to distribute digital content — as of December 2015, more than 45 percent of traffic to publisher sites on the Parse.ly network came from social.
The Changelog: Evolving Parse.ly’s API
Parse.ly Blog
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Dec. 30, 2015
Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for automatic content optimization on some of the top sites across the web, via our rich API. This post covers how we’re changing the API in early 2016.
2015 Recap: The Most Popular Parse.ly Posts
Parse.ly Blog
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Dec. 28, 2015
Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see which stories were most read by our audience. Don’t miss any stories in 2016 – subscribe to the blog to get the stories sent directly to you!
Parse.ly Forms Alliance Program for Digital Media Agencies
Business WIre
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Nov. 3, 2015
Parse.ly, the leading provider of audience insights for digital publishers, today announced itsAgency Alliance partnership program with top-tier agencies including 10up, Alley Interactive, Empirical Path, Hard Candy Shell, The Splice Newsroom, and Vector Media Group.
Facebook has taken over from Google as a traffic source for news
Fortune
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Aug. 18, 2015
Parse.ly’s chief technical officer Andrew Montalenti said in an interview with Fortune that the company’s latest estimates show that social-media sources (of which Facebook FB -0.01% is by far the largest) accounted for about 43% of the traffic to the Parse.ly network of media sites, while Google accounted for just 38%.
How Parse.ly got its name
Parse.ly Blog
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Aug. 7, 2015
Have you ever wondered how we ended up with the name “Parse.ly”? Do we really like herbs? Or puns? We’ve heard people delight in the name Parse.ly, though on occasion it has also been a source of confusion (Parsely? Parse.Ly?). Even if you’ve never given it much thought, we wanted to set the record straight.
The Endgame for Investment in Digital Publishing Companies
Parse.ly Blog
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July 14, 2015
Why are venture capitalists, private equity firms and wealthy individuals pouring hundreds of millions of dollars into new media each year? Last month, Parse.ly invited dozens of journalists and professionals from the publishing world to participate in a conversation that explored these questions and more.
The positive impact of social sharing
Diginomica
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July 13, 2015
Recent research from Parse.ly about the impact of social sharing of content comes at an opportune moment. The last week, several of the diginomica team have been hip deep in our own analytics.
The Future of Search, Brought to you by the Pentagon
Fast Company
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Jan. 12, 2015
Parse.ly, the New York-based web analytics startup has been awarded more than $1 million through a Defense Advanced Projects Agency (DARPA) program called Memex, focused on developing the next generation of web search.
IS THERE MORE TO HIDDEN TRAFFIC THAN 'DARK SOCIAL'?
Journalism.co.uk
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Sept. 23, 2013
In the keynote presentation at news:rewired on Friday (20 September), Jay Lauf, publisher of business news site Quartz, said an important question that publishers do not ask often enough is "where does our audience come from?".
He shared traffic source stats for Quartz, which is a year old this week and is averaging around 3.3 million unique users a month.
AFTER DIGG, WHAT’S NEXT IN NEWS AGGREGATION?
The Wall Street Journal
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July 13, 2012
Parse.ly, a New York-based tech start-up that analyzes Internet traffic data for publishers like Atlantic Media and Mashable, found that over two days in July, a little more than half of traffic referrals came through Google, and about 14.3% through Facebook.
10 WAYS BIG DATA CHANGES EVERYTHING
GigaOM
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March 11, 2012
The massive amount of data that is emerging from connected, digital systems, is fundamentally changing everything, from Internet search to entertainment, to disease management, to energy consumption. Here’s 10 case studies that highlight the power of big data.
DASH IS ANALYTICS BUILT SPECIFICALLY FOR PUBLISHERS
TheNextWeb
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Jan. 24, 2012
For publishers, being able to write relatable, hot-topic content is somewhat of a Holy Grail. Here at TNW we have a staff of 11 (at present) full-time writers. I can tell you the beats that they cover, but I can’t always tell you exactly how well a story has done because most analytics platforms don’t handle that sort of granular information very well. Enter Dash, from Parse.ly, and it’s problem solved.
PARSE.LY DASH WILL MAKE WEB PUBLISHERS EAT THEIR VEGETABLES
RedWrite
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Jan. 23, 2012
This morning, Parse.ly launched Dash, a content management system smart enough to make a blogger weep with joy. It analyzes the Web to show publishers what's hot. It tracks trends within the site, revealing what works for the audience. It points out when old posts are getting popular again.
PARSE.LY WILL LAUNCH ITS PAGEVIEW-GENERATING MACHINE CALLED “DASH” THIS MONTH
TechCrunch
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Jan. 3, 2012
Parse.ly, the stealthy data-driven predictive content optimization platform for publishers, is preparing to launch its first product called Dash at the end of the month, we’ve learned. The startup first emerged from DreamIt Ventures in 2009, with $20K of seed funding in tow. It raised an A round from ff Venture Capital and Blumberg Capital in December 2010 totaling $1.8 million.
WHY PUBLISHERS ARE ABOUT TO GO DATA CRAZY
PBS
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Jan. 1, 2012
The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers’ needs. Here, Kamdar explores the new age of data and how publishers will be a part of it.
PARSE.LY INTRODUCES SPONSORED CONTENT PERFORMANCE REPORTS
Semantic Web
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Jan. 1, 2000
Parse.ly, the content performance authority [see our past coverage], today announced a feature to quantify the results of sponsored content and native advertising for publishers. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights. This new capability gives publishers the added advantage of understanding and managing valuable paid content, and communicating its performance to brands via shareable, single-click, real-time performance reports.
